Federalists and Anti Federalists essays

Federalists and Anti Federalists articles Not long after the finish of the Revolutionary War if not before it turned out to be evident that the Articles of Confederation were not a useful game plan. Wartime possibility measures may have covered up the most prompt issues, however with the happening to harmony something progressively ordinary was required. The imperfections of the Articles delivered a large group of debates among states, which couldn't be settled under its terms, and which times were sufficiently genuine to prompt local army skirmishing. All the more extensively, a major issue had been left uncertain: Was the US a country in its own right, or a simple confederation of semi- self-governing states' This was not only a theoretical inquiry a large number of gathering and individual interests were enveloped with it. All things considered, business interests were keen on a solid national government, making an inner unhindered commerce zone and reliable lawful principles concerning exchange. Other rich premiums, be that as it may, had fundamentally nearby impact huge landowners, for instance, who in this time may at present expect a semi medieval concession from occupants and neighbors. Their nearby standing would be lessened in an increasingly bound together national political structure. Be that as it may, even these interests yielded that the first Articles were unworkable, while then again numerous advocates of a more grounded focal government still had nerves that it may get tyrant, in eighteenth century language The Constitutional Convention was at first assembled just to fix up the Articles of Confederation, yet it was ruled by advocates of more grounded focal government. Rather than adjusting the Articles it tossed them out altogether. The two Federalists and Anti-Federalists immediately locked in in a purposeful publicity fight. The Federalists won this in a bungle: the Federalist has gone down as a political exemplary, while the Anti-Federalist works have everything except disappeared f... <!

Intercultural Communications assignment Example | Topics and Well Written Essays - 750 words

Intercultural Communications - Assignment Example Multiculturalism in Canada is regularly found in towns and urban areas when they hold celebrations that praise their individual societies. A case of such celebration is Folk fest which shows various societies that incorporate legacy, cooking, and move. These sorts of celebrations allow Canadians to comprehend and acknowledge various societies that make up Canada. Canadians are known for their amicable culture. They value that the nation is comprised of such a significant number of societies and regard each culture. Marriage is seen diversely in various societies in light of the fact that orchestrated relationships are acknowledged in one network while in others, individuals are relied upon to pick their future life accomplices (Coontz, 2014). These practices are affected by the chronicled foundation of a culture. This history moves starting with one age then onto the next and is acknowledged by the gathering. The practices are additionally affected by the strict foundation of a gathering. For instance, in the Muslim people group, guardians are committed to mastermind their children’s marriage. Various societies additionally see love in an unexpected way. Networks that help organized relationships see love as captivation. Nations that follow this culture have low separation rates. Then again, networks that help singular plans see love as the premise of marriage. What an individual’s family may feel to be best for the individual may not be best for the person in question. Networks s howing these practices can be grouped in the social measurement model in light of the fact that the way of life are separated dependent on the distinction in national societies. Various people group have their own understanding of open showcase of feeling. In certain networks, open presentation is a standard and individuals accept that this enables others to comprehend an individual. In any case, this isn't the situation in different networks who accept that the open showcase of feelings particularly, from the individuals who hold power

Mind Dump (Episode 4)

Mind Dump (Episode 4) The ironic part about MIT and wanting to share everything that happens here is that oftentimes there isnt enough time to get it all down. Pictures, links, narrative, and humor are a lot of work, and past freshman year it gets to just be too much. MIT is much better summarized in little snippits, flashes, and whispers. Almost like . . . Twitter. Let me say, Im fundamentally against Twitter, but sometimes something like that is necessary. So, were going to try something new, something thats never been done on these blogs. This is going to be my official Mind Dump entry. Whenever I have something to say about MIT that I believe is important or gives you a little insight into my current mental state, Ill dump it here. Most recent updates will be on the top. I will just re-publish this same entry every time theres a quick update (every several days or so) and in time youll have a timeline snapshot of me! This is an experiment, well see how it goes. 4/22/09 MIT no longer has a pistol team. It was announced this morning that 8 varsity sports were being cut from MITs athletics program due to budget constraints, one of them being my sport, pistol. MITs pistol team has 2 national championships under its belt (2005 and 2007), consistently places in the top 3 or 4 at nationals every year, oftentimes shoots better than some of the most prestigious military academies (we still love you guys!), and now its all gone. Theres a meeting tonight to discuss what steps can be taken from here, but at this point we essentially just have a lot of very upset shooters trying to figure out why one of the best pistol teams in the entire country just went away. 4/19/09 CPW is over and everybody (I believe) survived! The weather machine kept MIT nice and sunny, there was Jello wrestling, parties, exploring, fire, and good times had by all! My feet are permanently stained red from a bout of Jello wrestling, Burton-Conner is covered in dead glow sticks from our rave, and campus is becoming less and less lively as all the bright-eyed prefrosh depart. Now Im knee-deep into my 2.006 PSET and looking forward to our Moonbounce IFAF tomorrow. On Tuesday I have tickets to a Red Sox game and then Wednesday it all starts back up again. To the prefrosh, I hope you enjoyed your stay! 4/13/09 My 2.004 test was moved up so it fits neatly between CPW and my 2.006 test. This, in addition to the fact that both my 2.004 final and 2.006 final are on the first day of finals, has pretty much sealed my fate. Ive decided to drop 2.004 and focus on 2.006 so that I can get an A/B instead of what is likely to be a lower grade if I continue on with both classes. Also! CPW is coming up soon! We all got our prefrosh assignments yesterday so if you havent gotten a call/e-mail yet, be patient, you havent been forgotten. 4/9/09 I just realized that next week is Prod week for NextAct. That means 6PM to Midnight rehearsals everyday. In addition, I also have a paper due Wednesday, a PSET due on Thursday, a test on Thursday, a PSET due Friday, and CPW from Thursday through Sunday. This is when you just sit back and weep. *weep*

Inspiration and Advice About Divorce

You must have heard the famous proverb, The road to hell is paved with good intentions. All marriages are fraught with problems. Show me a perfect match, and I will show you the worlds greatest illusion. So if you are getting out of the marriage because it did not work out the way you envisioned your perfect life to be, wake up to the real world. Divorce Affects the Whole Family If  there seems to be no chance of reconciliation, divorce may be  inevitable. A relationship devoid of love is no relationship at all. If your spouse and you have decided to go ahead with the divorce, you need to make sure to handle the breakup sensitively. Not just assets and money are at stake; your near and dear ones are also going to bear the brunt of the breakup. Hence, keeping your emotions at a neutral level, you need to ensure that others are not hurt by your decision. Divorce will have an irreversible impact on your family. Children and even ​pets go through emotional upheaval and mental trauma. You need to treat them with great sensitivity, keeping their interest and well-being in mind. Whether you choose to move to a new house, city, or town, make sure that your family does not suffer due to a change of surroundings. Shake Off the Post-Divorce Gloom If divorce has affected you, take some time off work to heal yourself. Join a yoga class, learn a new  language, go out with friends, or even rekindle your childhood hobbies. The loneliness after separation may initially seem unbearable, but be optimistic about moving on. Remind yourself that you are now in control of your life, and you will depend only on yourself for your happiness. Don’t feel guilty about the divorce. Accept your mistakes, and be generously forgiving of yourself. There is no point living in self-pity or condemnation. How to Cope With Loneliness If you are feeling low, read these quotes about moving on. Vent your sadness with sad love quotes. Hang out with friends who are supportive and caring. Make new friends, even though you dont feel ready for a commitment. Dont feel guilty about having fun. You are entitled to happiness, just as everyone else is. Renew Your Life With Optimism Divorce may be the end of a relationship, but it could also open avenues for new relationships. You  also have the chance to reinvent yourself. Take this opportunity to learn more about yourself. Reflect on your life and past mistakes. If you are moving into a new relationship, learn lessons from your previous relationships. Dont carry the baggage of old memories into your new relationship. They can only add to your woes. Instead of living on regrets and nostalgia, look ahead with optimism and dreams. Get inspired to challenge your limits and aim high. Your enthusiasm can help renew your life. Use these divorce quotes as good counsel. You may not be able to undo your past or avoid the divorce, but you can at least ensure that your future relationships don’t suffer in the same way. These divorce quotes provide you with adequate food for thought along with some invaluable insight on relationships. Quotes Robert Anderson: In every marriage more than a week old, there are grounds for divorce. The trick is to find, and continue to find, grounds for marriage. Walt Whitman: Re-examine all you have been told. Dismiss what insults your soul. Mark Gungor, Laugh Your Way to a Better Marriage: Marriage problems are relationship problems, they are the result of how two people interact with each other. You may abandon a troubled marriage, but you will still bring the way you interact with others along with you. Nora Ephron: Marriages come and go, but divorces are forever. Christina Aguilera: My parents divorce and hard times at school, all those things combined to mold me, to make me grow up quicker. And it gave me the drive to pursue my dreams that I wouldnt necessarily have had otherwise. Evan Esar: Divorce is the price people play for playing with matches. Rita Mae Brown: Divorce is the one human tragedy that reduces everything to cash. Helen Rowland: When two people decide to get a divorce, it isnt a sign that they dont understand one another, but a sign that they have, at last, begun to. Roseanne Barr: Take this marriage thing seriously -- it has to last all the way to the divorce. Zoe Stern: Divorce can sometimes be for the better. You may end up with happier parents, and you will definitely learn a lot about yourself! And thats the whole point of growing up. So if you think about it, there are reasons to be happy about this experience, if you can learn and grow from it. Jack Benny: My wife Mary and I have been married for forty-seven years and not once have we had an argument serious enough to consider divorce; murder, yes, but divorce, never. Suzanne Finnamore, Split: The snag about marriage is, it isnt worth the divorce. American Proverb: The easiest way to get a divorce is to be married. Helen Rowland: Nowadays love is a matter of chance, matrimony a matter of money, and divorce a matter of course. Gerald F. Lieberman: Divorce is a declaration of independence with only two signers. David Arquette: People that go through what I went through and people going through divorce, its really a difficult  process; its heartbreaking and it hurts really bad. It can really mess with your head. Joan Rivers: Half of all marriages end in divorce -- and then there are the really unhappy ones. Voltaire: Friendship is the marriage of the soul, and this marriage is liable to divorce. Al Goldstein: If you cannot work on the marriage or the women is a moron, staying married and cheating makes the most sense because divorce is disruptive to the family life and your bank account. Erica Jong: There is a rhythm to the ending of a marriage just like the rhythm of a courtship -- only backward. You try to start again but get into blaming over and over. Finally you are both worn out, exhausted, hopeless. Then lawyers are called in to pick clean the corpses. The death has occurred much earlier. Zsa Zsa Gabor: Getting divorced just because you dont love a man is almost as silly as getting married just because you do. Robert Conklin: Its not the situation. Its your reaction to the situation. Margaret Trudeau: It takes two to destroy a marriage. Gary Chapman: Divorce is the result of a lack of preparation for marriage and the failure to learn the skills of working together as teammates in an intimate relationship. Oliver Stone: Anybody whos been through a divorce will tell you that at one point theyve thought murder. The line between thinking murder and doing murder isnt that major. Jewish Proverb: When two divorced people marry, four people get into bed. Jennifer Weiner: Divorce isnt such a tragedy. A tragedys staying in an unhappy marriage, teaching your children the wrong things about love. Nobody ever died of divorce. Frank Pittman: Bad marriages dont cause infidelity; infidelity causes bad marriages. Ambrose Bierce: Divorce: a resumption of diplomatic relations and rectification of boundaries. Fred Rogers, Mister Rogers Talks With Parents: For a couple with young children, divorce seldom comes as a â€Å"solution† to stress, only as a way to end one form of pain and accept another. Joseph Campbell: When people get married because they think its a long-time love affair, theyll be divorced very soon, because all love affairs end in disappointment. But marriage is a recognition of a spiritual identity. Frank Pittman: Fidelity is the single most important element in solidly enduring marriages. Mary Kay Blakeley, American Mom: Divorce is the psychological equivalent of a triple coronary bypass. Margaret Atwood: A divorce is like an amputation: you survive it, but theres less of you.

Operational Analysis on Battle for Leyte Gulf - 852 Words

a. What is the battle/campaign all about b. Battle/campaign objectives well presented c. Opposing forces description (focus on Air Components) d. Brief account of events e. Key phases of the campaign and tactical outcomes f. Effect of the battle on the subsequent course of war The Battle of Leyte Gulf a. What is the battle/campaign all about? The Battle of Leyte Gulf raged from October 23 through 25, 1944. It was the largest naval battle ever fought Ââ€" ending in the eclipse of the Imperial Japanese Navy (IJN) and its last sortie in force. Leyte Gulf also was the scene of the first organized use of Kamikaze (suicide) aircraft by the Japanese. The Australian heavy cruiser HMAS Australia was hit on October 21, and†¦show more content†¦Four phases of the Campaign Clearing Leyte Gulf The plan for the ground operations in the capture of Leyte comprised four main phases. Phase One covered minor preliminary landings to secure the small islands lying across the entrance to Leyte Gulf. Phase Two included the main amphibious assaults on Leyte from Dulag to Tacloban and called for the seizure of the airstrip, an advance through Leyte Valley, and the opening of San Juanico and Panaon Straits. Phase Three consisted of the necessary overland and shore-to-shore operations to complete the capture of Leyte and the seizure of southern Samar. Phase Four contemplated the occupation of the remainder of Samar and the further neutralization of enemy positions in the Visayas. The first landings to mark the invasion of the Philippines were made on three small islands which guarded the eastern approaches to Leyte Gulf. Despite cyclonic storms and heavy seas, elements of the 6th Ranger Battalion, augmented by one company of the 21st Infantry, went ashore on Suluan and Dinagat Islands on 17 October 1944. Heavy mists shrouded their approach and they were opposed only by the rough surf and battering winds. Homonhon Island was occupied the next day. All three islands were quickly cleared. of small enemy garrisons and radio installations while mine sweepers and demolition teams co-operated to sweep the waters and the beaches of all obstacles potentially dangerous to the main

Rock Music and Free Time Free Essays

Without music life would be a mistake! My hobbies are singing and dancing. Regarding the most popular hobbies, people like playing basketball or football, reading, stamp collecting, etc. However, I love to listen to music and also to sing. We will write a custom essay sample on Rock Music and Free Time or any similar topic only for you Order Now I have a large and superb collection of tracks and I listen to all kinds of music. My collection ranges from hip hop music to rock and from blues music to rap. My hobby is listening to these songs carefully and then to learn them. I sit with a piece of paper and a pen while I write down the lyrics of the songs that I hear. Then I hum along and soon I know the tunes too. I switch off the Black Berry recorder and then I pretend to be the singer myself. I sing the song exactly it was sung by the playback singer. I sometimes succeed and I sometimes fail. Once I feel that I sing perfectly I tape my own voice. When I listen to the recording I am objective and try to find my faults in singing. This helps me to improve my singing and I feel confident and thrilled. Whenever I go to a party, my friends persuade me to dance. Once I begin, the party livens up, people join in and the place is filled with the sound of music. I feel proud of myself and my friends also praise me because they feel that I become the life of the party. I listen to music and I sing every day when I go to school or when I have a free time in school. My hobby makes me happy and at least brings joy to my sister and friends. In my opinion, it is necessary that everybody have a hobby. It educates people; they give their pleasure, and help them to use his free time fruitfully. If a person has no hobby, he will turn him free time into something useful? From my point of view, if I were you I would listen to music every day. How to cite Rock Music and Free Time, Essay examples

Marketing Expansion Proposal

Executive Summary ServeSoft Inc, a managed services company, provides IT services and training for clients based in Virginia, and in some parts of the United States, who do not want to set up IT departments. It uses a simple pricing approach with a fixed monthly fee. There are three classes of services namely, PC Management, Server Management, and Network management. The three main competitors in the market are, Bastionpoint, Iptech and Iservetech.Advertising We will write a custom report sample on Marketing Expansion Proposal specifically for you for only $16.05 $11/page Learn More The key demands that clients place on Managed Service Providers (MSP) include professional services, quick response, full time service, and regular training, all at affordable cost. For its expansion, ServeSoft has a good chance of increasing its presence in the managed services sector by concentrating promotion to its traditional market segment, which is growing rapidly. The goal for expansion is to become a prominent managed services provider in Virginia, through increased web presence. Proposed strategies for increasing the web presence include Search Engine Optimization and Social Media Integration by using LinkedIn and a blog. LinkedIn has a professional look to it. Its use will augment the development of a user-friendly website. The range of enterprises targeted includes medical practices, educational institutions, and all computer-using enterprises. The implementation of the strategy will be done in-house, except for the Search Engine Optimization component, which will be managed by Search Engine Optimization expert. International business involvement presents various risks and barriers including language, political issues, and technical concerns. It requires development of local capacity in overseas locations to handle on-site services. By tracking traffic to the website, feedback will be available to measure the success of the market expansion strategies. Business Overview Background on the market ServeSoft Inc. is a managed services company targeting clients with employees who number between ten and one hundred and fifty. ServeSoft is seeking to increase its online presence with the view of increasing its market share. It uses a simple pricing approach characterized by a flat monthly fee for contractual services while for special services there are specific predetermined costs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Clients seeking managed services are those that find it cumbersome and costly to set up an IT department. ServeSoft offers services tailored for their needs. They get the full benefits of a professional IT department complete with the state of the art equipment, without having to meet the capital and operational costs. ServeSoft retains specialists in all kinds of IT services to meet the client’s nee ds. By providing services to a large number of clients, ServeSoft generates sufficient revenue to make the services reasonably affordable to the clients, while attaining a reasonable return on investment. Services ServeSoft uses the internet to offer eighty percent of its services, classified under three main plans. Within each plan, a client chooses from a range of services available, determined by the degree of support the client needs. The degree of support ranges from remote support only via the internet, all the way to full support, which includes on-site servicing of a client’s IT equipment. The first plan is for PC Management. Through it, ServeSoft ensures that a client’s computers work optimally and remain protected from threats like viruses and malware. Under the second plan designed for Server Management, ServeSoft undertakes to monitor and maintain the client’s servers regularly. All the options under this plan include fulltime online support. The thi rd plan adresses Network Management. ServeSoft monitors operations of the client’s network to optimize it as required at any one time. The client receives warnings about any impending problems with their network requiring preemptive action. This plan also includes disaster recovery guidance. In addition to these services, ServeSoft offers training to its clients on various issues regarding IT management. The training covers basic aspects of computer maintenance, which provide the client with the capacity to conduct simple troubleshooting routines to ensure the system does not fail. Pricing and Distribution Each plan attracts a different pricing model determined by the degree of support a client requires. The prices are preset and as such, a client is certain about IT costs as at the time of signing the contract. For each additional service within a plan such as backup services, a flat fee of $200 USD applies. The main mode of relaying these services to clients is via the inte rnet.Advertising We will write a custom report sample on Marketing Expansion Proposal specifically for you for only $16.05 $11/page Learn More Most the services offered involve connecting to a clients system via the internet. This reduces the cost of travel for all the services that are deliverable online. However, some services require on-site visit to a client’s premises. In these situations, ServeSoft sends a technician to the client’s premises to carry out the task. Competitors There are several competitors based in various parts of Virginia. The three main competitors are Bastionpoint, IpcTech, and Iservetech. Combined, these three companies boast 50% of the market share within the state of Virginia. BastionPoint Technology has a market share of 20%. The main mode it employs to appeal to clients is addressing decision makers. It offers to provide computer services and networking solutions. Their website experiences minimal traffic. It s positioning portrays a service provider of highly specific services. IPCtech has been on the market for ten years, it offers IT and educational services to a worldwide clientele. It controls 20% of the market share in Virginia. It positions itself as an affordable cost service provider for IT services, communication, and storage space, revealing the significance of cost in the industry. The president and vice presidents all have LinkedIn profiles. Traffic to their website is minimal. Iservetech promotes itself as a one-stop shop for IT services. They sell their solutions as affordable and as scalable. Their products include opportunities for collocation, which means having expandable offsite data storage to meet growing needs a client. They also provide telephony services. Isevertech uses its website to reach clients. Traffic to it is also rated as minimal. Competitor Array Key industry Success Factors weighting Bastionpoint rating Bastionpoint weighted Iptech rating Iptech wei ghted Iservetech rating Iservetech weighted Distribution .4 5 2 6 2.4 3 1.2 Customer Services .3 5 1.5 3 .9 4 1.2 Economies of Scale .2 3 .6 3 .6 2 .4 Product Innovation .1 4 .4 7 .7 3 .3 Totals 1.0 12 4.5 19 4.6 12 3.1 From the above analysis, we can deduce that Iptech presents the most serious competition. They have the strongest product innovation credentials but are weak on customer service. BastionPoint has the best customer service credentials among the selected competitors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Customer Base ServeSoft has its core infrastructure and management in Richmond, Virginia. It is able to offer online services to virtually anyone in the world provided they have a reliable internet connection. ServeSoft has clients in several states within America who are purely on online service contracts. For services requiring on-site maintenance visits, operations have been limited to Richmond, in Virginia. This represents 20% of the total number of ServeSoft’s clients. Services Required by Customers Managed services, is a fast growing sector in the IT industry. Client demands continue to change quickly as general awareness grows regarding available services. Kelly, Morledge and Wilkinson (2002) observe that, â€Å"the client’s value system, an outcome of the strategic management process, has a diffuse and profuse impact on the project development process†. ServeSoft has identified some service areas clients require from their managed services provider. They demand professionals to handle their needs, no matter how small. As soon as a client feels that professionals are not managing their needs, confidence levels drop. Secondly, they demand quick response to their inquiries. IT has become part of the core infrastructure for most businesses. It is comparable to reliable power supply. Clients cannot afford to have downtimes due to system failures and they seek to ensure that someone who will ensure that this never happens provides their managed services. The third service demanded by clients is twenty-four hour service. It is necessary to have customer support staff full time to ensure quick resolution of any problems the client experiences. Finally, they demand regular training on new technologies and methods to make sure they can fully benefit from them. Environmental factors Other factors that influence businesses in the managed services sector include rapidly changing technology, growing risk of cyber attack, and regulation by govern ments limiting penetration, and the growing demand for affordable high quality IT services. SWOT Analysis Strengths A solid history in the industry Reliable infrastructure that can support growth and expansion Good reputation among clients Weaknesses Small workforce Insufficient web presence Opportunities A fast growing market for managed services Improving technology making possible high quality services at a lower cost Threats Competition, both local and international The suitability of ServeSoft for online marketing is not in doubt. It has been using the internet to offer services. The business understands the various issues that influence the use of the internet for reaching clients and providing services. By moving the business online, ServeSoft gets an opportunity to present the value offering it has for clients. Target Market For the purposes of expansion, ServeSoft has good prospects in continuing to serve the same market segment. The target market is the small to me dium size businesses with ten to five hundred employees who do not have the capacity to maintain a fully-fledged IT department. This segment has been growing tremendously because of the large number of people laid off in the recent years because of the economic downturn. Many people have opted to start their own businesses across the country, and hence the growth in demand for managed services. Part of the potential clientele include those who have had IT departments but are now finding it more cost effective to outsource the services to a managed services provider. ServeSoft can grow its business by targeting start-up businesses and taking up IT functions from businesses that are seeking to outsource the function. The proposed growth strategy for ServeSoft includes a complete rebranding exercise. This includes the development of a new logo that represents the aspirations of ServeSoft, to become a dominant player in the Virginia market, and eventually in the whole of America. It inc ludes refurbishing the website, using Search Engine Optimization (S.E.O.) and social media integration. The message for the promotion effort will be presenting ServeSoft as a reliable managed services provider, building up on the momentum and client confidence generated so far. The range of enterprises targeted includes medical practices, manufacturing facilities, educational institutions and virtually any businesses that use computers for their operations. Goals The proposed goal of ServeSoft in its growth strategy is, to become the dominant service provider for IT managed services for small and medium sized businesses in the state of Virginia and subsequently in the entire United States. This is attainable by seeking to raise the market share in Richmond from 15% to 25% in the next one year through taking advantage of new business provided by start-ups and outsourcing companies. This is equivalent to 150% growth in clientele base since the total market is growing rapidly. Over the next three years, Soft Serve aims at being the dominant player in the state of Virginia. In particular, the proposed goals for the marketing effort include the following. To develop a new website with user friendly features. To Implement a Search Engine Optimization strategy to increase the websites visibility To implement a Social Media Integration strategy to increase web presence Marketing Strategies The need for good strategy underlies the observation by Venkataraman and Pinto (2008) that, â€Å"projects as we know, do not succeed or fail solely on the basis of sound planning – project execution requires us to apply those plans in a meaningful way†. By using low cost internet marketing strategies, the budget for the marketing exercise will remain manageable. One of these strategies is Search Engine Optimization. The goal of search engine optimization is to increase the visibility of the website in search engines to give the website a large web presence. Many bus inesses rely on the internet to find service providers. The idea is that with a greater web presence, the number of visitors who will visit the website from the search engine will increase, and with that, more opportunities for business. This requires ServeSoft to increase its online presence to grow its market share. Secondly, ServeSoft offers many services online. It naturally follows that online presence is very critical for ServeSoft. While service delivery is not the same as marketing, a weak online presence could work against ServeSoft. Search engine optimization will achieve these goals for ServeSoft. ServeSoft will upgrade its website to make it more informative and user friendly to secure the interest of visitors. The options available for search engine optimization include cross-linking the pages of ServeSoft’s website, generating website content that includes frequently used keywords and regular updates to promote crawling back to the site by search engines. There will be need to ensure the inclusion of frequently used keywords to the web page’s Meta data to improve the ranking by search engines. To determine effectiveness, Google Analytics will to provide advertising tracking while Chartbeat Analytics will provide traffic tracking. Through Analog 6.0, it will be possible to carry out traffic/referral tracking. Social media integration represents one of the key places to find business in the emerging business world characterized by online activity. Many businesses are opting to have a presence in the social media. It is common to find corporate organizations with facebook fan pages, flickr accounts and a presence on twitter. Other options are a presence on Youtube and maintaining a blog that deals with common issues faced by clients. A blog can help improve product design because clients provide feedback on issues and ask questions. It also serves as a record of key discussions regarding services the company renders. This makes it a cr itical resource for the company because it can refer clients who are evaluating service providers to it. Ignoring social media is ignoring business opportunity. A cross presence will guarantee the best results. The official website can accommodate icons for each social media site that ServeSoft participates in. However, the key social media platform that ServeSoft will use is LinkedIn. LinkedIn has a professional look and will present the image that ServeSoft seeks to present to its potential clients. The strategy will involve linking up with potential clients to form linkedIn groups where ServeSoft can continually discuss client needs and develop products that meet those needs. LinkedIn requires much less maintenance compared to most other social media. ServeSoft will therefore prioritize the use of LinkedIn. To rope in prospects not reachable via LinkedIn, a blog will come in handy. The blog will provide a platform for readers to make comments, suggestions and to ask questions. It will be an industry first. Competitor analysis: Social Media Table ServeSoft Bastionpoint Iptech Iservetech Facebook Absent Absent Absent Absent LinkedIn Absent Present Present Present Youtube Absent Absent Absent Absent Blog Absent Present Absent Present Implementation Plan The Implementation will mainly involve in-house staff because most of the expertise is available. The only expert ServeSoft will need is a Search Engine optimization Expert. Below is the proposed implementation plan. TASK PERSON RESPONSIBLE DATE DUE 1 Product development RD manager (Product development) November 20th 2 Website development Content development Graphics and display optimization Head of IT November 24th 3. Social media integration Linked in account Setting up blog IT manager and Public Relations Officer November 24th 4 Search engine optimization Head Of IT November 28th With some consideration during the website’s design, it is possible to improve the clie nt’s experience vastly. This includes the limited use of graphics to ensure that the website’s load time is minimal. Secondly, the website’s design will not include sections or media types that require additional plug-ins to work. The aim is to make the experience as convenient and as hassle free as possible. It will also ensure that the website displays easily across multiple platforms without requiring a user to download additional plug-ins to view the content. In addition, the website will include elements for customer support, which include a live-chat facility, and a link for requesting a representative to call back. These two additions will enhance the professional look of the website. The global market for managed services is large. By venturing to offer managed services to the global market, there is a huge potential for business growth. Using the current business design, it will call for additional infrastructure and labor to provide the services to a g lobal clientele. Some risks to global operations include payment systems, defaulters, lack of common arbitration mechanisms for disputes involving the company and its clients, regulatory issues, and relevance of services to remote clients. The business environment is different geographically and this difference influences how clients respond to an offering. Cultural differences also will be a key risk to the business, because if product design fails to consider the business culture, the product may not sell. The key competitive advantage ServeSoft has in the face of global competition is a reputation and a proven service record. This will ward off competition especially from startups. To ensure the global market feels included in the marketing effort, the slogan must have a universal appeal. Slogans, themes and the brand identity should avoid appearing as too American. This may alienate potential overseas clients because such a brand identity will make the services on offer appear a s if designed for the American market. In order to venture successfully to the international market, there will be need to collaborate with local companies to provide on-site services. This may involve a prequalification process and training of the technical personnel to ensure they have the technical skill and capacity to offer services competently. It may also require setting up special help desks to handle overseas business because of different realities such as time zone differences, bandwidth limitations and the language barrier. The time zone difference affects business since there are regions in the world on peak periods when America is on non-peak time. This means that the clientele base will require special service conditions. All these require careful consideration before engaging an international customer base. Bandwidth limitation will make communication between representatives from ServeSoft difficult and slower. Doing routine checks will require more time and hence imp act on the income. Finally, language barrier present the biggest challenge because without a common language, it will be impossible to solve any issues. As a business with international ambitions, ServeSoft cannot operate without sufficient employment of e-commerce. In particular, ServeSoft must use an online payment system to collect payments from offshore clients who receive services from ServeSoft. It will use the services of a payment service provider, with priority to Paypal since they have a solid reputation for completing online payments. Many people do not yet trust online payment systems so the choice of a service provider is important. In countries where Paypal does not operate, ServeSoft will use wire transfer to collect payments. Another application that Servesoft will benefit from is the use of shopping cart software to ease a shopper’s online experience when looking for managed services by the inclusion of a relevant icon. Other applications like instant messagi ng, email, and teleconferencing will provide the facilities needed for negotiating contracts with clients and for providing clients with information on service delivery. Budget The primary web server for the business will be a shared server from a hosting company. Monthly server costs would be $32.99 USD. There is no set-up cost, the site design cost would be $2875.00 for the full site including 1 year of maintenance. This includes custom scripts to implement customer management tools. After the first year, the charge is $1200.00 per year for a maintenance contact or $150.00 per incident if out of contract. Evaluation of Results The measurement of the success of the proposed strategy for increasing ServeSoft’s web presence will involve collecting comments and questions sent in through the social media integration component, and by customer surveys sent out to different market segments using tools such as the Web Survey Master. After analysis, the results will indicate which s egments of the market is responding well, and which ones will require a different approach. In addition, use of software such as eStream helpdesk can improve customer satisfaction by grouping them by service level agreement. If any component does not produce the anticipated results, its inclusion will require review. Business statistics such as growth statistics will be the eventual evidence of success. At the end, it is not how many visitors the website attracts, but how many of these become clients. An analysis of the data collected will provide input for the drawing of performance graphs for the extraction of information relating to the success of the marketing expansion effort. Reference list Kelly, J., Morledge, R., Wilkinson, S. (2002). Best value in construction. Oxford: Wiley-Blackwell. Venkataraman, R. R., Pinto J. K. (2008). Cost and value management in projects. New Jersey: John Wiley and Sons. This report on Marketing Expansion Proposal was written and submitted by user Giovani I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.